Giclee fine art printing is the digital technique
that has almost replaced traditional lithographic
printing in the USA as the preferred method
of producing limited edition fine art and
photographic prints. This trend is now occurring
in the UK. The key differences with giclee
is that only one print is produced at a time
and are to a superb quality that has not
been possible or commercially viable by any
other printing process up to now. There are
huge benefits to be gained by using giclee
compared to traditional lithographic printing:
- More flexibility and creative freedom.
- Many paper types.
- Higher resolution and detail.
- More vibrant colour.
- Greater life span. *
- Initial costs are far lower than lithographic
printing.
- Test the market and prices for new concepts
at low cost.
- Produce as little as one display item to
seed orders.
- Prints are produced on demand when orders
are received.
- Helps cash flow and eliminates storage
problems.
- No wasted prints as the edition doesn't
need to be completed.
- Superb range of stocks including canvas
combined with much shorter editions will
result in higher perceived value of your
prints.
- Shorter editions means higher sale prices
can be achieved.
- By adding giclee reproductions to your
portfolio you will create a brand new market
for your prints with giclees commanding higher
prices than traditional lithographic editions.
Todays giclee prints offer the artist more
flexibility and creative freedom to market
their work to a broader audience. Just imagine,
you now have the ability to reproduce your
work in different sizes and on different
materials. You can have prints made one at
a time on an as you sell it basis in open
edition or limited edition runs. This allows
you to test the market with a new idea, style
or image without a large, up front investment.
Ionaca giclee prints are the perfect medium
for both the established and emerging artist.
You can have just one giclee print mounted
and framed to use as a display piece and
then have more printed as the orders come
in.
Current giclee printing technology gives
you the highest level of detail and the most
brilliant colours available in a reproduction.
By using an Epson Stylus Pro 7900, the resolution of Ionaca giclee prints is
actually higher than traditional lithographic
prints. In addition to the higher level of
detail and col our, giclee prints also have
a longer life span. The ink and paper used
by Ionaca are estimated to be light fast
for up to 82 years*.
Are giclee prints being accepted as a collectible
and valuable piece of artwork? With their
higher resolution and detail, more vibrant
colours and longevity ~ galleries, museums,
collectors and art enthusiasts are paying
more and putting a higher value on giclees
than lithographs, serigraphs and other types
of reproductions. |
